Media Ad Operations Associate

Campaign Trafficking & Management (30%)

• Manage display, video, and native advertising campaigns in Google Ad Manager (GAM) across all Lexipol Media Group properties.
• Configure line items, apply audience and contextual targeting, upload creative assets, and ensure proper pacing and delivery.
• Conduct thorough quality assurance on all campaigns to ensure correct tracking, rendering, and functionality.

Email Advertising Operations (30%)

• Manage ad placements within daily and weekly newsletters templates.
•  Test and validate formatting and tracking across various email clients and devices.
• Coordinate closely with editorial and marketing teams to align placements with content calendars and send schedules.

Social Advertising & Promotion (10%)

• Support paid and sponsored content distribution using Meta Ads Manager.
• Coordinate campaign setup and tracking for boosted posts and sponsored ads.
• Schedule organic and paid social posts through SocialFlow, maintaining consistency across platforms and verticals.

 Project & Workflow Coordination (10%)

• Manage incoming ad requests and workflows through Wrike, and track order details in Naviga to ensure accurate trafficking and delivery.
• Maintain alignment between systems for campaign specs, timelines, and creative requirements.
• Collaborate with sales, customer success, editorial, and creative teams to ensure all deliverables are in place for on-time campaign launches.

 CMS Management & Page-Level Targeting (10%)

• Use Brightspot CMS to support ad operations needs, including adding and updating sponsor pages for campaigns and sponsored content.
• Tag articles and content appropriately to enable custom key-value targeting in Google Ad Manager.
• Ensure page-level metadata is accurate and aligned with campaign targeting requirements.
• Collaborate with editorial and custom content teams to verify correct placement and display of branded or sponsored material across the site.

Troubleshooting & Optimization (5%)

• Monitor campaign performance and proactively address any delivery or technical issues.
• Adjust targeting, pacing, or creative as needed to optimize campaign outcomes.
•  Coordinate with internal developers or vendors to resolve more complex issues when necessary.

Reporting & Analysis (5%)

• Generate and distribute performance reports using data from GAM and email platforms.
• Track delivery, engagement, and viewability metrics; ensure accurate UTM tagging and naming conventions.
• Provide insights and recommendations to support ongoing campaign optimization.

• 2–4 years of professional experience in digital ad operations, preferably within a media or publishing environment.
• Strong proficiency in Google Ad Manager (GAM).
• Experience managing email advertising using platforms such as Delivera, Sailthru, Campaign Monitor, or similar.
• Working knowledge of HTML/CSS, particularly as it relates to email formatting and ad rendering.
• Experience with project management systems such as Wrike, Asana, or JIRA.
• Familiarity with content management systems, especially Brightspot, WordPress, or comparable platforms.
• Excellent organizational skills and attention to detail.
• Strong communication and time management abilities; capable of managing multiple campaigns simultaneously.

Preferred Experience:

• Bachelor’s degree in marketing, Communications, Digital Media, Advertising, or a related field

• 100% of campaigns are launched on time and in compliance with specifications, formatting, and tracking requirements
• Maintain a campaign QA error rate below 1%, while consistently supporting optimization efforts that improve engagement and delivery metrics quarter over quarter

• At Lexipol, your work contributes directly to a greater mission—empowering the public safety community with the tools and information they need to protect and serve.
• The Media Ad Operations team is a high-performance team committed to enabling sales and customer success by ensuring flawless ad delivery and campaign performance.
• This role offers the opportunity to sharpen technical skills, deepen industry knowledge, and influence campaign performance across a national audience.
• This role is ideal for individuals who thrive in a fast-paced, deadline-driven, and detail-oriented environment where accountability and curiosity are valued.
• The workload and commitment of our team is best suited to individuals looking for fast-paced, deadline oriented, challenging, and varied assignments
• With a focus on continuous improvement, there are lots of opportunities to be creative and make a difference in how we optimize our processes

• The Media Ad Operations team is highly collaborative, cross-functional, and driven by results, working daily with internal stakeholders to meet campaign goals
• We work proactively and with urgency to ensure campaigns are executed flawlessly and meet advertisers and audience expectations
• Team members are encouraged to take ownership of their work and seek out opportunities to grow and contribute beyond their daily tasks
• As Lexipol continues to grow, the team is often involved in tool adoption, workflow automation, and system integrations to streamline processes
• We celebrate accuracy, accountability, creative problem-solving, and recognize contributions that help the business, and our clients succeed